image

Origin Plate

Connecting People Through Authentic Ethnic Cuisine

image

Our Story

Origin Plate is a community driven marketplace startup company with a mission to unite and connect people through home cooked authentic cuisine.

Their platform empowers home cooks to host delicious home dining experiences to foodies looking for a new eating experiences.


Key Focus Areas Include
  • UX / UI Design
  • Logo Design
  • Branding
Phase One:
RESEARCH
Market Analysis

Research shows that millennials born between 1979 and 2000s want variety and diverse flavors. 66% of them do not choose the same restaurant when they go out for meals.

Defining The Right Target

Our team concluded that the best target audience for Origin Plate are people who crave for home cooked food and tourists looking to experience local home-cooked meal to broaden their experience. 

Define Current MARKET TREND

Sharing Cultures Through Dining

Culture is what makes people unique, and traditional food plays a huge part in coining the belief. Food sparks memories and instant connection to the origins of a person. With that belief, Origin Plate tries to bring people together by activating taste buds to authentic cuisines while cultivating culture exchange. 

image
image

CONNECTING PEOPLE WITH CUISINES

image
Phase Two:
STRATEGY
Designed to Discover

We came up with a couple of objectives to move forth. The branding effort has to reflect empathy to the audience and encourage discovery of new food.

Emphasis on Experience

Looking at the long run of Origin Plate, we focused on building an app that creates the sense of belonging and overachieving great experiences. 

Strategy

Building Great Security And Experience

We proposed to focus on the competitive advantage of Origin Plate. The concept is relative
The biggest challenge any home food related app, is that there is a need to build trust between cooks and foodies that safety issues are solved. To avoid any issues from occurring, we put together a secure protection coverage on everyone who uses our platform to experience new cuisines. 

image
image
PHASE THREE:
DESIGN
Light Hearted Design

We designed a light hearted, warmth design for Origin Plate. The main color - Tangy Red will immediately capture the attention of their audience along with the senses to relate the color with food.

Appealing Context and Images

The first thing that would stand out to Origin Plates' audience is the appealing food. Other than all the information, images that the cooks upload has to emphasize beauty and professionalism.

Branding

Branding that Portrays Energy and Happiness

Origin Plate culture emphasizes on the diversity it brings through connecting people through food. Having a color that would spark joy and signifies the energy that the company brings would set a step closer to make the people feel belonged.

DESIGN FEATURES

Site Features and Highlights

image
image
image
image
End Phase:
Delivery
Deployment & Support

We delivered Origin Plate with a full interactive mockup. For a full click through, please click here. 

image

Other Projects