Packaging design should always speak to its ideal consumer – this is what makes packaging stand out from the crowd. Great packaging design factors in visual aesthetic, simplicity, practicality, authenticity, information hierarchy, tone of voice, shelf impact, and most importantly, the feeling it induces.
How we approach Packaging Design
Packaging is designed with 5 P’s—product, purpose, positioning, personality, and promise.
We aim to stand out by knowing what’s already out there. We take a deep dive into existing materials, customer research, marketing analysis, and industry trends before we ever put pen to paper. We collaborate with our clients to gain a deeper understanding of their brand; and using everything we’ve learned, we arrive at a range of design directions for discussion. After collaborative sessions, we zero in on one design and meticulously polish it so that every detail is organized and pixel perfect.
Ready to make some magic?