Brand Strategist

Your Role

We are looking for a Brand Strategist to join our strategy team to work with our clients in strengthening brand awareness and reach a much larger audience. You conduct extensive analysis and market research to understand consumer behavior and develop marketing strategies that help build brand recognition, and ensure the next steps are planned well. You maximize your knowledge of creating strategies to drive customer growth and improve overall brand awareness for our clients.

What You’ll Do

  • Conduct extensive primary and secondary research
  • Stay up-to-date on consumer research and market trends
  • Analyze research, data, and trends
  • Create and understand competitive reviews and situational analyses
  • Identify insights, challenges and opportunities
  • Develop brand architecture, positioning, and strategy
  • Write compelling brand stories
  • Brief, present and collaborate with creative teams
  • Lead ideation and brainstorm sessions
  • Make research papers

What You Should Have

  • 4+ years of experience as a Brand Strategist or similar role
  • Strong experience in creative competitive research and digital strategy analysis
  • Portfolio of brand-building projects is a plus
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies based on market segmentation
  • Data-driven thinking
  • Creativity
  • Communication and writing skills
    BSc/MSc in Marketing or relevant field
  • Strategic and analytical thinking