Sr. Graphic & Brand Designer

Design Leadership:

• Lead the design strategy and direction for complex design projects, guiding the creative process from concept to execution.
• Collaborate closely with cross-functional teams, including marketers, project managers, and other designers, to ensure design solutions align with business goals.

Creative Conceptualization:

• Generate creative concepts and ideas, translating them into visually impactful designs that effectively communicate clients’ brand messages.
• Oversee the creation of stylescapes, mood boards, and design concepts that shape the visual aspects of websites, branding materials, and more.

Branding Excellence:

• Develop comprehensive Branding/Style Guides that establish consistent design elements, including fonts, colors, and logos, ensuring alignment with brand identities.
• Review and refine branding materials to maintain visual consistency across various touchpoints.

Design Execution:

• Create visually compelling graphics and layouts for diverse media, including product illustrations, company logos, websites, and other design projects.
• Utilize design software such as Photoshop, Figma, etc., to deliver exceptional design outcomes that align with client expectations.

User-Centered Design:

• Ensure designs adhere to user-centered design principles, effectively addressing the needs and preferences of target audiences.
• Create designs that are intuitive, accessible, and user-friendly across different platforms.

Project Management and Collaboration:

• Collaborate closely with project managers and other design collaborators to communicate design concepts and strategies.
• Manage multiple projects simultaneously, ensuring that design solutions are on time, on-brand, and incorporating current design trends.

Mentorship and Guidance:

• Provide mentorship and guidance to junior designers, fostering their growth and development.
• Lead design reviews and offer constructive feedback to enhance the skills and creativity of team members.

Quality Assurance:

• Review final layouts and design assets to ensure they meet the highest standards of quality and alignment with project goals.
• Suggest improvements and refinements to enhance the visual impact of design solutions.