Acquiring and operating prime commercial real estate in some of the most successful markets in the country.
- SERVICES
- Branding
- UI/UX Design
- Web Development
- INDUSTRY
- Real Estate
- YEAR
- 2021
- CLIENT
- Begonia
- WEBSITE
“I want to commend the team for the fabulous job they’ve done on the branding and our website. I appreciate all of the hard work and the impeccable design you afforded our company. 500 Designs nailed it dead center. They brought the Begonia brand to the forefront. I am very impressed on your ability to understand our business model and put pen to paper and bring it together. They are a lifetime partner with Begonia.”
Rod Fermin
COO
Rod Fermin
COO
About Begonia
Begonia is a US based multi-disciplinary institution acting as a developer, builder, operator and investor in the multifamily housing industry, committed to fostering growth in their communities. Currently, Begonia manages over 820-850 units, with a combined value of half a billion dollars.
The Objective
To develop a distinct, inspirational brand for Begonia that stands the test of time.
- SERVICES
- Branding
- UI/UX Design
- Web Development
The Challenge
Strengthen the Begonia brand
Build a strong identity for Begonia based on its strengths and unique brand story.
Define the customer journey
Visualize the customer journey from awareness all the way to conversion by understanding and answering the audience's pain points and goals.
Develop a brand family
Create a brand family and brand strategy that caters to different types of audiences (tenants, landowners, investors) while crafting a coherent brand message.
Our Strategy
Create a compelling brand story
We introduced a compelling brand story rooted in Begonia’s overall mission and vision through lifestyle imagery and content.
Showcase world-class properties
We established Begonia as a world-class, modern real estate company that constructs and develops multifamily projects by exhibiting their impressive property portfolio.
Connect Meaningfully
We created a digital experience that reveals the Begonia story and brand family in a way that’s relevant and meaningful to each type of audience.
Team
Begonia
Rod Fermin
COO
500 Designs
Vivienne Piong
Chief Creative Officer
Olivia Dadgar
Design Producer
Tish Espino, Phylis Chen, Faith Saifullah, Cheri De Los Reyes, Ela Catacutan, Louis Boo
Designers
Ysa Gohh, Bianca Marbella, Hikari Iwahata
Strategists
Mikee Olondriz
Copywriter
Dorine Mae, Thu Dang, JV Andal
Web Developers
