Matching you to one of 29,000 licensed therapists
- SERVICES
- Branding
- UI/UX design
- INDUSTRY
- Healthcare
- YEAR
- 2021
- CLIENT
- BetterHelp
- WEBSITE
“Thank you so much for coordinating this huge project, and please pass on our thanks to the whole 500 Designs team. We’re so happy with how our new brand is looking, and the team did a fantastic job coming up with concepts, executing each page, and iterating based on feedback. Would love to work with you all again for future projects! “
Andrea Chen
Andrea Chen
Director of Product Design
About BetterHelp
BetterHelp is the world’s largest therapy platform. They make professional therapy accessible, affordable, and convenient — so anyone who struggles with life’s challenges can get help, anytime, and anywhere.
Our objective
Expand BetterHelp’s reach by educating their audience about the value of therapy and encouraging them to sign up
- Branding
- UI/UX design
- Web development
The challenge
Inconsistent imagery
In hopes of taking away the stigma around therapy, most brands in this space use generic images that don't consistently reflect their personality
Poor accessibility
To reach wider audiences, the website and other communication materials must be optimized across devices
Missing memorable aspects
Without distinct visual elements that make the audience feel instantly connected to the brand, BetterHelp struggles to stand out
Our Strategy
Establishing memorability
We established a visual strategy with logical storytelling, including clear areas of focus that feel authentic, clear, and actionable
Ensuring consistency
We optimized communication assets for each medium and content type, ensuring accessibility and accelerating conversion
Removing barriers
We optimized communication assets for each medium and content type. This helped ensure accessibility and accelerate conversion.
Team
BetterHelp
Chris Ko
Product Designer
Andrea Chen
Design Manager
500 Designs
Nicole Soltes
Creative Director
Olivia Dadgar, Catalina del Pino
Design Producer
Patricia Espino
Lead Designer
Shen Acosta, Ysa Gohh, Bryn Hsu, Hikari Iwahata
Strategist
Igi Max, Miggy Camacho, Abbey Satur, Kenneth Sarte, Ela Catacutan, Phyllis Chen, Cheri Del Los Reyes
Designers
Mikee Olondriz
Copywriter
