Convenient and Affordable Therapy Anytime, Anywhere

Matching you to one of 29,000 licensed therapists

“Thank you so much for coordinating this huge project, and please pass on our thanks to the whole 500 Designs team. We’re so happy with how our new brand is looking, and the team did a fantastic job coming up with concepts, executing each page, and iterating based on feedback. Would love to work with you all again for future projects! “

Andrea Chen

Andrea Chen

Director of Product Design

About BetterHelp

BetterHelp is the world’s largest therapy platform. They make professional therapy accessible, affordable, and convenient — so anyone who struggles with life’s challenges can get help, anytime, and anywhere.

Our objective

Expand BetterHelp’s reach by educating their audience about the value of therapy and encouraging them to sign up


The challenge

Inconsistent imagery

In hopes of taking away the stigma around therapy, most brands in this space use generic images that don't consistently reflect their personality

Poor accessibility

To reach wider audiences, the website and other communication materials must be optimized across devices

Missing memorable aspects

Without distinct visual elements that make the audience feel instantly connected to the brand, BetterHelp struggles to stand out

Our Strategy

Establishing memorability

We established a visual strategy with logical storytelling, including clear areas of focus that feel authentic, clear, and actionable

Ensuring consistency

We optimized communication assets for each medium and content type, ensuring accessibility and accelerating conversion

Removing barriers

We optimized communication assets for each medium and content type. This helped ensure accessibility and accelerate conversion.



Chris Ko

Product Designer

Andrea Chen

Design Manager

500 Designs

Nicole Soltes

Creative Director

Olivia Dadgar, Catalina del Pino

Design Producer

Patricia Espino

Lead Designer

Shen Acosta, Ysa Gohh, Bryn Hsu, Hikari Iwahata


Igi Max, Miggy Camacho, Abbey Satur, Kenneth Sarte, Ela Catacutan, Phyllis Chen, Cheri Del Los Reyes


Mikee Olondriz