REtail
Delivering on Engaging and Credible Brand Experience
FlyBuds is a Cannabis delivery service that allows customers to order marijuana products, and have them delivered straight to their doorstep on the same day.
The Challenge
We were tasked to create a more engaging and branded user experience that separates FlyBuds from their competition in the southern California area. Aside from that, we also needed to establish the brand as a trusted source through the shopping experience.
Our Strategy
We designed a way to group different products together, to be able to cleverly communicate the different sensorial properties, without them having to smell or hold the product itself.
We created an intuitive shopping experience, incorporating an ID validation to ensure that we follow the necessary protocols in selling cannabis products.
Ready to roll
We created a catchy logo and tagline that communicated the website’s ease of use and benefit of the product. We studied what resonated best with the target audience and crafted a clean and premier brand design.
Digital word of mouth
We looked at the barriers for a new user when it comes to shopping for marijuana products, and provided social proof by having existing users talk about their own experience.
Four expert blends
By using color, imagery, fonts and naming, we created four distinct product blends that target a specific type of user.
Simply verified
New users are verified within the checkout flow, by simply providing their ID, to ensure that we follow the necessary protocols, while keeping it convenient for the user.
“Great communication and response time. The site came out even better than we imagined and they provided solid support after the project ended. Super easy to work with and no hidden fees.”
Founder of FlyBuds
