Cultivating Prime Commercial Real Estate Communities

Acquiring and operating prime commercial real estate in some of the most successful markets in the country





“In quod itaque labore sed ab possimus iusto autem. Illum facere quas ut quis. Aspernatur quaerat sit. Eius asperiores dolores officia natus qui et ea repudiandae tenetur. Eius odit ea tempore quisquam”

Ryan Butala

Vice President, Communications and Brand Strategy

About KBS

KBS is one of the largest owners of premier commercial real estate in the nation. As a private equity real estate company and an SEC-registered investment adviser, KBS and its affiliated companies have completed transactional activity exceeding $43+ billion on behalf of private and institutional investors globally.

Our objective

Revamp the website design to reinforce KBS’s status as a thought-leader in the real estate space and as a trustworthy partner for investment opportunities


The challenge

Establish thought-leadership

Reinforce its status as a thought-leader in the real estate space

Convey trustworthiness

Establish trust through portfolio value and leadership information

Affirm prestige

Reinforce its prestige as the parent brand for all KBS sub-units

Our Strategy

Refreshing visuals

To make the website standout as the parent brand, we modernized the website with refreshing imagery. This reflected the evolution of the KBS brand without alienating their current market.

Engaging experience

We improved the overall user experience of the website by prioritizing usability and creating spaces for interaction

Compelling content

We featured highly relevant market and industry content. To further strengthen KBS’ credibility, we addressed content gaps that improve SEO.



Ryan Butala

Vice President, Communications and Brand Strategy

James Lundberg

Manager, Creative Services

500 Designs

Shen Acosta

Chief Strategist

Hikari Iwahata

Senior Brand Strategist

Bianca Marbella


Ysa Gohh

Strategy Project Manager

Drea Cruz

Creative Director

Sheena Villeta

Associate Creative Director

Jamie Sulit

Art Director

Jacky Atienza

Design Producer

Cynna Lemoncito

UI Lead

Clyde Ariola

Development Lead

Marc Capulong

Sr. WordPress Developer

Jessica Bonzo, Michael Arao, Ivy Togonon, Ciara Tenorio

WordPress Developer

JV Andal

Quality Assurance Lead

Liz Brillantes, Pat Manalo

Quality Assurance

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