Acquiring and operating prime commercial real estate in some of the most successful markets in the country
SERVICES
- Branding
- UI/UX design
- Web development
INDUSTRY
- Real Estate
YEAR
- 2023
Client
- KBS
WEBSITE
“In quod itaque labore sed ab possimus iusto autem. Illum facere quas ut quis. Aspernatur quaerat sit. Eius asperiores dolores officia natus qui et ea repudiandae tenetur. Eius odit ea tempore quisquam”
Ryan Butala
Vice President, Communications and Brand Strategy
About KBS
KBS is one of the largest owners of premier commercial real estate in the nation. As a private equity real estate company and an SEC-registered investment adviser, KBS and its affiliated companies have completed transactional activity exceeding $43+ billion on behalf of private and institutional investors globally.
Our objective
Revamp the website design to reinforce KBS’s status as a thought-leader in the real estate space and as a trustworthy partner for investment opportunities
SERVICES
- Branding
- UI/UX design
- Web development
The challenge
Establish thought-leadership
Reinforce its status as a thought-leader in the real estate space
Convey trustworthiness
Establish trust through portfolio value and leadership information
Affirm prestige
Reinforce its prestige as the parent brand for all KBS sub-units
Our Strategy
Refreshing visuals
To make the website standout as the parent brand, we modernized the website with refreshing imagery. This reflected the evolution of the KBS brand without alienating their current market.
Engaging experience
We improved the overall user experience of the website by prioritizing usability and creating spaces for interaction
Compelling content
We featured highly relevant market and industry content. To further strengthen KBS’ credibility, we addressed content gaps that improve SEO.
Team
KBS
Ryan Butala
Vice President, Communications and Brand Strategy
James Lundberg
Manager, Creative Services
500 Designs
Shen Acosta
Chief Strategist
Hikari Iwahata
Senior Brand Strategist
Bianca Marbella
Strategist
Ysa Gohh
Strategy Project Manager
Drea Cruz
Creative Director
Sheena Villeta
Associate Creative Director
Jamie Sulit
Art Director
Jacky Atienza
Design Producer
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Cynna Lemoncito
UI Lead
Clyde Ariola
Development Lead
Marc Capulong
Sr. WordPress Developer
Jessica Bonzo, Michael Arao, Ivy Togonon, Ciara Tenorio
WordPress Developer
JV Andal
Quality Assurance Lead
Liz Brillantes, Pat Manalo
Quality Assurance
