The global leader in consumer products, creating merchandize for brands everyone knows and loves
- SERVICES
- Branding
- UI/UX design
- Web development
- INDUSTRY
- Apparel
- YEAR
- 2022
- CLIENT
- Mad Engine
- WEBSITE
About Mad Engine
Mad Engine is a leading global apparel and accessories company that caters to all genders and sizes across a full range of licensed, private label, branded, and influencer/celebrity products

Our objective
Create and deliver a compelling website that sets Mad Engine as a global leader in manufacturing consumer products
- Branding
- UI/UX design
- Web development

The challenge
Leaving a mark
Strong branding needed to communicate with target audiences and tell a compelling brand story, focusing on the breadth of offerings, capabilities, and evolution
Making a statement
Positioning Mad Engine as industry leaders with unique values and competitive advantages


Our Strategy
Showcasing advantages and benefits
Spotlight the Mad Engine advantage: a wide range of products and services, creativity, expertise, and innovation
Polish for little details
Improve contrast, hierarchy, and fix accessibility issues

Create a distinct visual style
Incorporate unique UI elements to distinguish Mad Engine from the rest of its competitors


Team
Mad Engine
Dean Allen
Chief Merchandising Officer
Travis Matsdorf
SVP of Brands Division
Andy Gonzalez
Account Executive
500 Designs
Vivienne Piong
Chief Creative Director
Olivia Dadgar
Design Producer
Shen Acosta, Hikari Iwahata, Bianca Marbella
Strategists
Ela Catacutan, Jennica Mercado, Abbey Satur, Miggy Camacho, Louis Boo
Designers
Kat Rodriguez
Copywriter
Naida Alabata
SEO
Remy Lindemann, Lou Labadan, Ciara Tenorio, Michael Arao
Developers
Remy Lindemann, Lou Labadan, Ciara Tenorio, Michael Arao
Kat Rodriguez
Copywriter
Naida Alabata
SEO
Remy Lindemann, Lou Labadan, Ciara Tenorio, Michael Arao
Developers
Team
Mad Engine
Dean Allen
Chief Merchandising Officer
Travis Matsdorf
SVP of Brands Division
Andy Gonzalez
Account Executive
500 Designs
Vivienne Piong
Chief Creative Officer
Olivia Dadgar
Design Producer
Shen Acosta, Hikari Iwahata, Bianca Marbella
Strategists
Ela Catacutan, Jennica Mercado, Abbey Satur, Miggy Camacho, Louis Boo
Designers
Kat Rodriguez
Copywriter
Naida Alabata
SEO
Remy Lindemann, Lou Labadan, Ciara Tenorio, Michael Arao
Developers