Retail
A Perfectly Brewed Brand
Client
Perfectly Tea
Year
2019
Services
Branding, Strategy, User Interface, User Experience, Web Development
Perfectly Tea is a tea blend selection that’s designed to empower women to become the best versions of themselves.
The Challenge
We needed to create a brand story that would resonate with the target market, and help sell the product.
Our Strategy
We designed the brand to focus on the lifestyle of highly motivated and inspiring women, to strengthen the product message of empowering women through tea.
Perfectly blended design
We designed the product and website meticulously to exude a modern, confident and feminine feel, that will resonate with the audience.
Perfectly different names
Rather than focusing on flavor, the different tea blends were named after the feeling or benefit it gives the drinker.
Perfectly shoppable
The well-designed website and simple navigation made it easy for shoppers to purchase their Perfectly Tea.
Perfectly shareable
We encouraged loyalty by sharing the mission of the brand to empower women—from those who drink tea, to those who grow them.
“The 500 Designs team were easy to work with and inventive at every step of the way. They really go the extra mile delivering more than we expect. Plus, with their strategic help, we sold out in our first month... Extraordinary talent!”
Co-founders of Perfectly Tea
