B2B Platform
Less Planning, More Innovating
Client
Tara.ai
Year
2017
Services
Branding, UI/UX Design, Illustration
Tara allocates resources by providing access to pre-screened and on-demand engineering resources, managed by a smart platform.
The Challenge
The task was to create an intuitive user experience that seamlessly worked with the revenue model.
Our Strategy
We designed an intuitive user experience that highlights only the most important features for the user.
Rapid Iteration
A new way to work
With such a massive project we tackled the overall ‘why’ of the project, cutting down to the very core of what Tara.ai was all about. This exploration exercise unveiled some interesting finds and we inspired us to invent a new approach to user outcomes. The task was now to build an intuitive user experience that worked the revenue model seamlessly into the flow.
Performance monitoring - done seamlessly
When something is complex, it’s overwhelming to users and increased the learning time for engagement. Understanding what it is the user wants most is key and presenting only the most on-point information makes for more efficient adoption. Focused design, designed for focus!
Simplified Project Scope
See timelines, manage your team
The new Tara platform makes it simple for users to manage big development projects, sub tasks, communication and even the people involved. The AI create smart timelines and finds the best person on the team to complete task, even allowing for new contractors to fill in the gap. We innovated a completely new approach with the team at Tara.ai that, shortly after completion, raised $5 million in investment.
Adding a touch of virality
Creating stickiness
For every project we do at 500 Designs, we specialize in finding the viral elements. For Tara.ai, ensuring that team members could be added was essential and helping them create new projects to invite new team members became the magic.
Easier for everyone
Reinventing critical processes
There are some many great features on the Tara.ai platform, we needed to create an approach to their organization. The end result kept the user interface minimal and through guiding users through each new task, they would discover those features in a way that didn’t overwhelm. Almost game like.
Tara Illustrated
Telling their story
We create a whole series of hybrid illustrations that blend exaggerated core features with fun characters to visually explain this incredible product, creating a feeling that it is easy to use. These elements become part of the brand and feature throughout the home page and about pages.
“Something specific that clients found helpful for their business etc…”
Will Goto, Co-founder of Humble Dot
