For education and product engagement, illustrations are most appreciated. It helps clarify complex concepts, and adds a factor of visual entertainment. When we create illustrations, we not only design for functionality, we also turn it into a recognizable brand element.
illustrations can be instantly recognizable as a brand element, and are often more effective than photos as a visual aid.
Borrowing from the overall brand identity, we craft a style of illustration that speaks to the target audience.
With a hybrid illustration approach, we marry a simplified version of real-world applications with fun, approachable and brand-aligned characters to visually communicate ideas in place of lengthy paragraphs.
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