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Igniting Everyone's Capacity to Help

Circle Of

CircleOf is a digital health app that helps caregivers and patients organize and mobilize their family, friends, and co-workers into an on-demand care community, allowing anyone at anytime to create a connected community of care.

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Deliverables

User Interface
User Experience
Branding

Client

Cisco 2018

Thinking of a Master Plan

Strategy First

Listening to the people who would eventually use the product helped us define a direction for what would become Circle Of. The key words: energy, simplicity, humanity.

A Home for Circle Of

The Building Blocks of a Brand

Circle Ofs whole identity logo, colors, typefaces, icons, shapes, and all the other little things will continue to shine through consistently in every situation.

Acting Without Asking

MyWays becomes Circle Of

The new name had to reflect both the product and the brand: grounded, friendly and memorable. It had to work equally well for a social care tool that will potentially be used by millions and a company worth billions. Plus it had to easily translate into various types of care.

The new platform would follow suit: Assistive Caring, Supportive and Useful.

The Bottom Line

Continuous Innovation

This project benefited from a really close relationship with the team from Circle Of. With daily checkins, design reviews every week, and quick signoffs on changes and updates, this was a real team effort.

We thought it would be a challenge to pull off a name change and a new platform on such a short timeline but the process the 500 Designs team led was very efficient and extremely collaborative. It felt like one team working toward the same goal and we couldnt be happier with the result!”

Michael Jordan
CEO

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