CircleOf is a digital health app that helps caregivers and patients organize and mobilize their family, friends, and co-workers into an on-demand care community, allowing anyone at anytime to create a connected community of care.
Thinking of a Master Plan
Listening to the people who would eventually use the product helped us define a direction for what would become Circle Of. The key words:energy, simplicity, humanity.
A Home for Circle Of
The Building Blocks of a Brand
Circle Of’s whole identity – logo, colors, typefaces, icons, shapes, and all the other little things – will continue to shine through consistently in every situation.
Acting Without Asking
MyWays becomes Circle Of
The new name had to reflect both the product and the brand: grounded, friendly and memorable. It had to work equally well for a social care tool that will potentially be used by millions and a company worth billions. Plus it had to easily translate into various types of care.
The new platform would follow suit: Assistive Caring, Supportive and Useful.
This project benefited from a really close relationship with the team from Circle Of. With daily check–ins, design reviews every week, and quick sign–offs on changes and updates, this was a real team effort.
Couldn’t be happier with the result
“We thought it would be a challenge to pull off a name change and a new platform on such a short timeline but the process the 500 Designs team led was very efficient and extremely collaborative. It felt like one team working toward the same goal and we couldn’t be happier with the result!”
Michael Jordan, CEO