B2B Platform

Less Planning, More Innovating

Client

Tara.ai

Year

2017

Services

Branding, UI/UX Design, Illustration

Tara allocates resources by providing access to pre-screened and on-demand engineering resources, managed by a smart platform.

The Challenge

While the current website offered tools to improve workflow management, Humble Dot was having difficulty in acquiring users.

Our Strategy

We redesigned their website for a smoother user experience, making it more intuitive and engaging, so that managers can see at first glance just how much value Humble Dot adds to their company

Rapid Iteration

A new way to work

With such a massive project we tackled the overall ‘why’ of the project, cutting down to the very core of what Tara.ai was all about. This exploration exercise unveiled some interesting finds and we inspired us to invent a new approach to user outcomes. The task was now to build an intuitive user experience that worked the revenue model seamlessly into the flow. 

Performance monitoring - done seamlessly

When something is complex, it’s overwhelming to users and increased the learning time for engagement. Understanding what it is the user wants most is key and presenting only the most on-point information makes for more efficient adoption. Focused design, designed for focus!

Simplified Project Scope

See timelines, manage your team

The new Tara platform makes it simple for users to manage big development projects, sub tasks, communication and even the people involved. The AI create smart timelines and finds the best person on the team to complete task, even allowing for new contractors to fill in the gap. We innovated a completely new approach with the team at Tara.ai that, shortly after completion, raised $5 million in investment.

Adding a touch of virality

Creating stickiness

For every project we do at 500 Designs, we specialize in finding the viral elements. For Tara.ai, ensuring that team members could be added was essential and helping them create new projects to invite new team members became the magic. 

Easier for everyone

Reinventing critical processes

There are some many great features on the Tara.ai platform, we needed to create an approach to their organization. The end result kept the user interface minimal and through guiding users through each new task, they would discover those features in a way that didn’t overwhelm. Almost game like. 

Tara Illustrated

Telling their story

We create a whole series of hybrid illustrations that blend exaggerated core features with fun characters to visually explain this incredible product, creating a feeling that it is easy to use. These elements become part of the brand and feature throughout the home page and about pages.  

“Something specific that clients found helpful for their business etc…”

Will Goto, Co-founder of Humble Dot

The Team

Inspiration

Iba Masood

Co-founder of Tara.ai

Syed Ahmed

Co-founder of TARA.AI

Creative Director

Stephen Brett

Project Lead

Vivienne Piong

Designer

Christine Lee

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