Retail
The Pass to Pass Around
Client
CarWash Pass
Year
2019
Services
Branding, User Interface, User Experience, Web Development
CarWash Pass is a subscription service that gives users access to a huge network of express carwashes in Southern California.
The Challenge
We needed to redesign the mobile app and create a simple user experience that encourages users to refer the service to their friends.
Our Strategy
We made it very simple for the user to know intuitively how to use the app, by revolving the user experience around a multi-function map.
Catchy illustrations
Start simple
The intuitive user experience is designed to revolve around a single action—find your nearest carwash.
Pay simple
We’ve reduced the steps for subscription, and further incentivized users to subscribe by lowering their risk.
One app, many carwashes
We made it simple for the user to collect the carwash code, regardless of the system each carwash express uses.
“The teams are superb user experience designers and everything they created looked superb. The team at 500 at one of the best at working out how to build referral marketing into the UX”
David Sculley
Co-founder of CarWash Pass
Co-founder of CarWash Pass
