Branding
Breaking the Stigma With Man’s Best Friend
Client
Imagine Tomorrow
Year
2019
Services
Illustration, User Interface, User Experience
Imagine Tomorrow is a non-profit organization that endeavors to fight the stigma on mental health, by selling bow ties for dogs, creating conversations, and donating proceeds to a mental health foundation.
The Challenge
We had to create an e-commerce website that helps spread awareness through a simple product offering—bow ties for a cause.
Our Strategy
We focused on showcasing the bigger story and advocacy, rather than hard sell.
Photos you can’t ignore
We brought attention to the cause through eye-catching photography, accompanied by a clear message that revolves around mental health.
Stories that resonate
We fostered a genuine brand connection, by sharing a true story from the founders and allowing it fuse with the brand narrative.
Easy way to support
We designed a simple checkout experience, that also reinforced the bigger mission behind every bow tie that people buy.
"I've worked with 500 Designs for over 2 years on a variety of projects and could not be more happy with the work they've done. They're incredibly easy to work with and the results always exceed my expectations. Cannot recommend them enough!"
Co-founder of Imagine Tomorrow
