Naming
500 Designs is a brand naming agency that combines strategy, creative exploration, and practical validation to create distinctive names built for recognition and growth.
Top 10 Firm by 50Pros 2025
5-Star Rated in Clutch
America’s Fastest Growing Private Companies
#1 for Best Branding Agency in Los Angeles
Top Recommended Provider in San Francisco
We craft names rooted in strategy, research, and cultural insight, names that capture attention, convey meaning, and endure.
We combine creativity with structure, guiding teams through a proven process that ensures every name aligns with your brand vision.
We test across languages and regions to ensure every name resonates, linguistically sound, culturally sensitive, and globally scalable.
We facilitate alignment through a clear naming framework that helps stakeholders choose with conviction and unity.
Health Technology / Mental Health
We repositioned BetterHelp from crisis-focused support to approachable everyday care, creating a warmer identity, clearer messaging, and a more welcoming path to finding a therapist.
Result:
+67%
user growth in the first 12 months
Clean Energy / Battery Technology
We renamed and repositioned Factorial, transforming complex battery technology into a cohesive, benefit-led brand story built for investors, automotive partners, and long-term growth.
Result:
$240M
capital raised with the investor story and materials we helped build
Clean Energy / Fusion Technology
We renamed and rebuilt Thea Energy’s brand, translating complex science into a credible commercial story designed to attract investors, partners, and top technical talent.
Result:
45,000
new users in the first year
Food & Agriculture / Global Enterprise
We created a broader brand and digital story that brought Fresh Del Monte’s innovation, logistics, sustainability, people, and global footprint forward alongside its products.
Result:
90+
countries represented through one global digital story
Consumer Beverage / CPG
We transformed KACE’s Taiwanese and Filipino roots into a contemporary identity spanning strategy, logo design, packaging, ecommerce, and the complete customer experience.
Result:
A cohesive brand built across packaging, ecommerce, and launch
Director of Enterprise InnovationGSVlabs“I’m impressed with their ability to deliver exceptional results regardless of the industry.”
Head of Medical CommunicationsSadick Dermatology“They are quick on their feet, agile, and fresh.”
Co-FounderPerfectly Tea“They really go the extra mile, delivering more than what we expect.”
We craft original, enduring names designed to connect with your audience instantly.
We Uncover the Heart of Your Brand
We start by understanding your business, audience, and ambition, uncovering the truths and values that form the foundation for a meaningful, authentic name.
We Turn Strategy into Language
We explore creative territories, linguistic roots, and conceptual directions that express your brand’s DNA, generating bold, distinctive options grounded in strategy.
We Refine for Clarity and Confidence
Every name is pressure-tested for linguistic clarity, trademark availability, and cultural fit. The result: a short list of strong, resonant names that stand up to scrutiny and stand out in the market.
