Nourishing families for more than 135 years

Our goal was to create one cohesive platform that combines Fresh Del Monte’s strengths as a distribution and logistics company, community advocate, and a leader in sustainability. To achieve this, we aimed to change brand perception and be known for more than just pineapples and bananas. We also wanted to eliminate the GMO stigma and improve communication through this platform: a website that shows how the brand deeply understands their consumers’ needs and fulfills retailers’ curiosities.

By positioning the brand as the true definition of goodness, we simultaneously communicate their differentiator—a leader that meets the highest standards across everything they do—and their ultimate goal of delivering “goodness” to all.