Mid-level SEO Specialist

Keyword Research & Optimization:

• Conduct comprehensive keyword research to identify high-impact search terms.
• Implement on-page optimization techniques, including meta tags, headings, and content.
• Collaborate closely with content creators to align SEO strategies with content development.

Technical SEO & Site Health:

• Identify and address technical issues that affect SEO performance.
• Optimize website speed, mobile responsiveness, and structured data markup.
• Collaborate with development teams to implement necessary technical enhancements.

Content Strategy & Link Building:

• Develop and execute content strategies that align with SEO objectives.
• Collaborate with marketing teams to implement effective link-building strategies.
• Continuously monitor content performance, adapting strategies based on data-driven insights.

Data Analysis & Reporting:

• Utilize tools such as Google Analytics and Search Console to monitor performance.
• Analyze data to derive meaningful insights and actionable recommendations.
• Create regular SEO performance reports to inform stakeholders about progress.

Stay Ahead of Industry Trends:

• Stay up-to-date with evolving search engine algorithms and industry best practices.
• Propose and implement innovative strategies to adapt to the dynamic SEO landscape.

Execute Tests & Optimization:

• Conduct tests, gather and analyze data, identify trends, and gain insights to maximize ROI in paid search campaigns.
• Optimize copy and landing pages for search engine marketing.

Campaign Management & Reporting:

• Manage campaign expenses, ensuring budget adherence and accurate cost estimation.
• Reconcile discrepancies and report on performance metrics, comparing them to SEO goals and benchmarking data.

Collaboration & Communication:

• Collaborate with content creators, developers, sales, and marketing teams to integrate SEO best practices into content creation and programming.
• Provide recommendations for changes to website architecture, content, and other factors to enhance SEO positions.

Continuous Improvement & Trend Analysis:

• Stay abreast of SEO trends and emerging tools and practices to ensure our strategies remain effective and competitive.
• Your role as an SEO Specialist will contribute significantly to our online visibility and engagement, driving our mission to excel in the digital landscape.