Furthering education for surgeons by sharing real stories and research by fellow practitioners
- SERVICES
- Branding
- UI/UX design
- Web development
- INDUSTRY
- Healthcare
- YEAR
- 2021-2022
- CLIENT
- Behind the Knife
- WEBSITE
“The whole team at 500 Designs really listened and understood our vision and project goals. It is great to have a one-stop shop to have a design team and SEO experts onboard as well. We saw a major improvement in our SEO after working with 500 Designs.”
Patrick Georgoff, MD
Editor and Host, Behind the Knife
About Behind the Knife
Behind the Knife is a comprehensive surgery education platform for healthcare providers at all stages of their training and career, whose goal is to revolutionize the industry by creating timely, relevant, and engaging content
The objective
Build a strong brand identity and website to help position the brand as an industry resource and expert in surgical education
- Branding
- UI/UX design
- Web development
The challenge
Become a go-to-resource for surgical education
Bring all different media and contents to one place so that more users can find it accessible
Strengthen brand identity
Explore new logo options without changing into a completely new look as the current one has been widely recognized
Engage audience with relevant content
Offer high-yield surgical education content in a modern way
Our Strategy
Content curated to perfection
Create an efficient flow of content with a clear structure that is easy for users to navigate
Follow their stories
CTAs to increase conversions especially guide them to subscribe to their contents
Gain new perspective
Coherent, organized user interfaces enable Behind the Knife to grow their educational content without disorienting users
Team
Behind the Knife
Patrick Georgoff
Founder & CEO
500 Designs
Vivienne Piong
Chief Creative Officer
Patricia Espino, Louis Boo
Lead Designers
Hikari Iwahata
Strategist
Phyllis Chen, Ela Catacutan, Cheri De Los Reyes
Designers
Kat Rodríguez
Copywriter
Ciara Tenorio
Web Developer
