Educating Surgeons One Story at a Time

Behind the knife featured

Furthering education for surgeons by sharing real stories and research by fellow practitioners

“The whole team at 500 Designs really listened and understood our vision and project goals. It is great to have a one-stop shop to have a design team and SEO experts onboard as well. We saw a major improvement in our SEO after working with 500 Designs.”

Patrick Georgoff, MD

Editor and Host, Behind the Knife

About Behind the Knife

Behind the Knife is a comprehensive surgery education platform for healthcare providers at all stages of their training and career, whose goal is to revolutionize the industry by creating timely, relevant, and engaging content

The objective

Build a strong brand identity and website to help position the brand as an industry resource and expert in surgical education

Objective Behind the knife

The challenge

Become a go-to-resource for surgical education

Bring all different media and contents to one place so that more users can find it accessible

Strengthen brand identity

Explore new logo options without changing into a completely new look as the current one has been widely recognized

Engage audience with relevant content

Offer high-yield surgical education content in a modern way

Our Strategy

Content curated to perfection

Create an efficient flow of content with a clear structure that is easy for users to navigate

Follow their stories

CTAs to increase conversions especially guide them to subscribe to their contents

Gain new perspective

Coherent, organized user interfaces enable Behind the Knife to grow their educational content without disorienting users


Behind the Knife

Patrick Georgoff

Founder & CEO

500 Designs

Vivienne Piong

Chief Creative Officer

Patricia Espino, Louis Boo

Lead Designers

Hikari Iwahata


Phyllis Chen, Ela Catacutan, Cheri De Los Reyes


Kat Rodríguez


Ciara Tenorio

Web Developer

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