Branding & Strategy
500 Designs is a branding agency helping ambitious B2B and technology companies turn positioning, messaging, and visual identity into a brand people understand and trust.
Top 10 Firm by 50Pros 2025
5-Star Rated in Clutch
America’s Fastest Growing Private Companies
#1 for Best Branding Agency in Los Angeles
Top Recommended Provider in San Francisco
We align every expression of your brand, from positioning to identity, under one clear, strategic narrative.
We uncover what’s truly unique about your brand using proven frameworks and insight-driven storytelling.
We fuse brand psychology, audience data, and creative craft to build identities that don’t just look right, they work right.
We help you build a brand that deepens credibility, fuels growth, and strengthens every future campaign.
Health Technology / Mental Health
We repositioned BetterHelp from crisis-focused support to approachable everyday care, creating a warmer identity, clearer messaging, and a more welcoming path to finding a therapist.
Result:
+67%
user growth in the first 12 months
Clean Energy / Battery Technology
We renamed and repositioned Factorial, transforming complex battery technology into a cohesive, benefit-led brand story built for investors, automotive partners, and long-term growth.
Result:
$240M
capital raised with the investor story and materials we helped build
Clean Energy / Fusion Technology
We renamed and rebuilt Thea Energy’s brand, translating complex science into a credible commercial story designed to attract investors, partners, and top technical talent.
Result:
45,000
new users in the first year
Food & Agriculture / Global Enterprise
We created a broader brand and digital story that brought Fresh Del Monte’s innovation, logistics, sustainability, people, and global footprint forward alongside its products.
Result:
90+
countries represented through one global digital story
Consumer Beverage / CPG
We transformed KACE’s Taiwanese and Filipino roots into a contemporary identity spanning strategy, logo design, packaging, ecommerce, and the complete customer experience.
Result:
A cohesive brand built across packaging, ecommerce, and launch
Andrea ChenDirector of Product Design, BetterHelp“We’re so happy with how our new brand is looking. The team did a fantastic job coming up with concepts, executing each page, and iterating based on feedback. Would love to work with you all again for future projects!”
Cara YanowskiFounder, Viz“500 Designs helped with my branding from the ground up. The team was very responsive and had creative ideas that helped me create the visual and emotional feel for my brand that I had imagined. I am very happy with the final product and highly recommend working with them!”
Gigi JonesPR Director, California Tax Education Council“500 Designs quickly grasped the nuances of our complex messaging and knew exactly how to enhance our branding.”
A proven approach to building brands with clarity and credibility.
We Begin by Listening
Through workshops, research, and stakeholder interviews, we uncover the truths, tensions, and opportunities that define your brand’s future. From there, we shape your positioning, messaging, and visual direction — the foundation that aligns your team and inspires your audience.
We Bring Your Brand to Life
Through powerful design and seamless execution. From identity to digital presence, every touchpoint is built to feel cohesive, perform across channels, and move your audience to action.
We Build for the Long Game
We help you embed your brand into culture and operations — ensuring consistency, confidence, and continued momentum long after launch. This includes brand governance, rollout planning, and scalable growth strategies.
Branding and strategy define how a business presents itself, what it stands for, and how it’s perceived. Branding shapes your identity and voice; strategy connects that identity to clear goals, positioning, and differentiation. Together, they drive growth by improving recognition, building trust, and giving teams a unified direction.
Strong branding and strategy make marketing more effective, shorten sales cycles, and help companies compete with confidence. At 500 Designs, we help brands build foundations that support long-term momentum, not just aesthetics.
Branding and strategy services usually include deep research into the company, their marketing, competitors, market and their customers to result in defining the vision, mission, values, positioning, brand pillars, messaging strategy, personality and the visual identity system that brings a brand to life. They often include guidelines and the frameworks needed to communicate consistently across channels. Some engagements also involve brand audits, brand naming, content strategy, or go-to-market planning.
At 500 Designs, we deliver complete, practical brand systems rooted in insight, so companies can express themselves clearly and operate with alignment from day one.
Brand strategy success is measured by clarity, consistency, and how well the brand supports business goals. We look at improvements in messaging, audience understanding, competitive differentiation, and website performance. We also validate the strategy through testing, including message testing, user testing, and customer sentiment signals like surveys, reviews, and sales conversations.
For 500 Designs, a successful strategy is one that helps the business grow in measurable, meaningful ways.
Brand strategy is the foundation for your business, customer interaction, product direction and how you position the value vs price. It shapes the expectations customers bring into every interaction, making it a foundation for both experience and product. It guides how you communicate value, where the product should differentiate, and how the overall journey should feel. It also influences pricing by strengthening perceived value and reducing friction in the decision-making process.
At 500 Designs, we help companies use brand strategy to create alignment across experience, product, and pricing, so the entire ecosystem reinforces the same promise.
500 Designs approaches branding as both an identity and a business tool. We combine deep research, strategic clarity, and world-class design to build brands that look refined, strengthen positioning, messaging, and market perception.
Our team brings cross-industry experience, a collaborative process, and a strong focus on measurable outcomes, ensuring every element of the brand supports real growth. Clients work with strategists and designers who think beyond aesthetics to create a brand system that is clear, scalable, and built for long-term impact.
