Nourishing families
for more than 135 years

Driving innovation isn’t a buzzword, it’s a company tenet. We challenge ourselves to come up with new processes and products, and are constantly improving to satisfy our consumers’ tastes.

“I cannot recommend 500 Designs highly enough. Steve and the team are a true pleasure to work with. They are incredibly professional, as well as talented. I relied on them heavily for best practices and to take our website to the next level.”
Claudia Pou
VP, Global Head of Corporate Communications, Fresh Del Monte

About Fresh Del Monte

Fresh Del Monte

Fresh Del Monte is one of the world’s leading vertically integrated producers, distributors, and marketers of fresh and fresh-cut fruits and vegetables. Their products include prepared fruit and vegetables, juices, beverages, snacks, and desserts, and are sold in more than 90 countries around the world.

The Objective

To create one cohesive platform that combines Fresh Del Monte’s strengths as a distribution and logistics company, community advocate, and a leader in sustainability.
Our Strategy

To become the "Gold Standard of Goodness"

By positioning Fresh Del Monte as the Gold Standard of Goodness, we simultaneously communicate the brand’s differentiator — a leader that promises the highest quality standards across everything they do — and their ultimate goal of delivering “goodness” to all.

Passion for People, Planet and Produce

To demonstrate Fresh Del Monte’s passion for meeting the highest standards to deliver goodness to everyone, we anchored their brand story around three distinct content pillars – People, Planet and Produce.

Fresh, Fun, and Functional

With vibrant design elements and an intuitive layout, we created a refreshing digital experience that authentically touches on their rich history while establishing leadership in the space.




Fresh Del Monte

Claudia Pou

VP, Global Head of Corporate Communications

Laura Brothers

Copywriter, Editor, and Content Strategist

500 Designs

Stephen Brett

Chief Strategist

Drea Cruz

Creative Director

Jacky Atienza

Design Producer

Sheena Villeta

Lead Designer

Rorie Ciriaco

Senior UX Designer

Jen Roxas, Marinel Custodio Jennifer Mercardo, Lara Brilliantes

UI/UX Designers

Shen Acosta

Strategy Director

Brittney Howell

Experience Strategist

Hikari Iwahata, Ysa Gohh

Product Leads

Thu Dang, Lou Labadan, Clyde Ariola

Development Leads

Christine Lee, Michael Arao, Marc Capulong, Remy Lindemann, Jessica Bonzo, JV Andal

Development Team

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