Driving innovation isn’t a buzzword, it’s a company tenet. We challenge ourselves to come up with new processes and products, and are constantly improving to satisfy our consumers’ tastes.
Services
- Branding
- UI/UX Design
- Web Development
Industry
- Consumer Products
Year
- 2022
Client
- Fresh Del Monte
Website
“I cannot recommend 500 Designs highly enough. Steve and the team are a true pleasure to work with. They are incredibly professional, as well as talented. I relied on them heavily for best practices and to take our website to the next level.”
Claudia Pou
VP, Global Head of Corporate Communications, Fresh Del Monte
About Fresh Del Monte
About
Fresh Del Monte
Fresh Del Monte is one of the world’s leading vertically integrated producers, distributors, and marketers of fresh and fresh-cut fruits and vegetables. Their products include prepared fruit and vegetables, juices, beverages, snacks, and desserts, and are sold in more than 90 countries around the world.
The Objective
To create one cohesive platform that combines Fresh Del Monte’s strengths as a distribution and logistics company, community advocate, and a leader in sustainability.
Services
- Branding
- UI/UX Design
- Web Development
Our Strategy
To become the "Gold Standard of Goodness"
By positioning Fresh Del Monte as the Gold Standard of Goodness, we simultaneously communicate the brand’s differentiator — a leader that promises the highest quality standards across everything they do — and their ultimate goal of delivering “goodness” to all.
Passion for People, Planet and Produce
To demonstrate Fresh Del Monte’s passion for meeting the highest standards to deliver goodness to everyone, we anchored their brand story around three distinct content pillars – People, Planet and Produce.
Fresh, Fun, and Functional
With vibrant design elements and an intuitive layout, we created a refreshing digital experience that authentically touches on their rich history while establishing leadership in the space.
Awards
Best Website Redesign
Centauri Winner
Vega Digital Awards 2022
Best Art Direction
Centauri Winner
Vega Digital Awards 2022
Team
Fresh Del Monte
Claudia Pou
VP, Global Head of Corporate Communications
Laura Brothers
Copywriter, Editor, and Content Strategist
500 Designs
Stephen Brett
Chief Strategist
Drea Cruz
Creative Director
Jacky Atienza
Design Producer
Sheena Villeta
Lead Designer
Rorie Ciriaco
Senior UX Designer
Jen Roxas, Marinel Custodio Jennifer Mercardo, Lara Brilliantes
UI/UX Designers
Shen Acosta
Strategy Director
Brittney Howell
Experience Strategist
Hikari Iwahata, Ysa Gohh
Product Leads
Thu Dang, Lou Labadan, Clyde Ariola
Development Leads
Christine Lee, Michael Arao, Marc Capulong, Remy Lindemann, Jessica Bonzo, JV Andal
Development Team
