Catch the trends as they go

Trendpop

Experience Strategy, Website Design, Webflow Development

Trendpop helps agencies, brands, and creators reach the audience they need with real-time trend-spotting. Get data-driven insights with millions of creators, hashtags, and videos analyzed.

Approach

Experience Strategy

Trendpop had all the potential for solid branding and a compelling product story, so that was what we did, positioning them as a leader in the industry: “a single source of truth for real-time trendspotting.” The challenges we overcame included showcasing the power of data in trendspotting and attracting different audiences, including marketers, content creators, and musicians.

Verbal Language

We elevated Trendpop’s verbal language by composing a brand voice that’s fun, energetic, and insightful—to empower brands with actionable steps and capture the energy of trends, all while talking about data in a way that’s engaging and immersive for the audience.

Visual Language

Our goals were to provide functional visual support, remove barriers for better communication, and leave a memorable impression through eye-catching graphic elements. We achieved all thanks to a simplified but thorough design, and optimized, intuitive assets.

Experience

We strove to make Trendpop’s product and branding meet in the middle and translate it into captivating visuals that convey both messages: to make data simpler and more accessible for marketing teams, and to help brands and influencers in a fast-growing social media landscape.

Catch the trends as they go

Verbal Language

Visual Language

Experience

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