Betterhelp

Helping BetterHelp Scale Access to Online Therapy

BetterHelp was changing how people access mental health care, but growth at that level depends on more than visibility. The experience had to make online therapy feel clear, credible, and easy to begin. We helped strengthen the brand and website experience so more people could understand the service, trust the process, and take the next step toward support.

Branding
Messaging
SEO
UX Design

A clearer digital experience built for rapid user growth

User growth in the first 12 months after launch
+67%
Grew from 1.4M to 6.1M users in just over 3 years
6.1M
Sessions and interactions delivered across chat, messaging, audio, and video
500M

BetterHelp website section with illustrated cards: How do we begin? and Where do we go from there?

Woman with headphones taking notes during an online therapy session on her laptop

BetterHelp page showing 24,000+ licensed therapists with therapist photos and an illustration

BetterHelp mobile screens for choosing a therapy type, reviews and gifting a membership

Online therapy was growing fast, but trust still had to be earned.

High-stakes decision: People were not just browsing; they were deciding whether to start therapy.
Unclear value: Users needed to quickly understand how BetterHelp worked and why online therapy could still feel real and personal.
Trust barriers: The experience had to reduce hesitation, answer concerns, and make getting started feel less intimidating.
Scale pressure: As demand grew, the brand and website needed to support millions of users without losing clarity or warmth.

“Therapy for Everyone” BetterHelp presentation on a large screen in front of an audience

Make online therapy easier to understand, trust, and start.

We focused the experience around the moments that mattered most: discovery, understanding, trust, and action. Through brand strategy, research, UX, story flow, and conversion-focused website design, we helped create a clearer path for people moving from curiosity to care.

BetterHelp app goals screen on a phone against a green background

Smiling woman with earbuds talking during a video session on her laptop

BetterHelp messaging dashboard shown on a desktop monitor

A digital experience that supported BetterHelp’s next stage of growth

After launch, BetterHelp saw 67% user growth in the first 12 months and continued scaling from 1.4M to 6.1M users in just over three years. The platform went on to support 500M sessions and interactions across chat, messaging, audio, and video. Those results show the impact of a clearer, more trusted digital experience: more people understood the service, started the process, and continued engaging with care in the format that worked for them.

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Andrea ChenDirector of Product Design, BetterHelp

“We’re so happy with how our new brand is looking. The team did a fantastic job coming up with concepts, executing each page, and iterating based on feedback. Would love to work with you all again for future projects!”