Convenient and affordable therapy anytime, anywhere


Branding, UI Design

BetterHelp is the world’s largest therapy platform. They make professional therapy accessible, affordable, and convenient—so that anyone who struggles with life’s challenges can get help, anytime, and anywhere.


Experience Strategy

BetterHelp’s previous website included inconsistent imagery and a lack of adaptability that failed to create a lasting impression on visitors. We wanted to expand their reach by improving on these as well as fully educating their audience about therapy, encouraging them to give it a shot.

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We established impressionability by developing a visual strategy that incorporates logical storytelling, creating authentic, clear, and actionable areas of focus. For consistency, we optimized communication assets across various mediums and content types, enabling better accessibility and accelerating conversion.
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Website Design

Translating BetterHelp’s branding into a seamless website experience meant building a platform that managed to make target users feel at ease, thanks to trust-building elements, a clean and friendly design, and a captivating storyflow.
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We’re so happy with how our new brand is looking. The team did a fantastic job coming up with concepts, executing each page, and iterating based on feedback. Would love to work with you all again for future projects!

Andrea Chen

Director of Product Design

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