Research & Brand Audit
500 Designs is a brand research company that audits audience perception, market position, competitors, messaging, and visual identity to reveal where your brand can improve.
Top 10 Firm by 50Pros 2025
5-Star Rated in Clutch
America’s Fastest Growing Private Companies
#1 for Best Branding Agency in Los Angeles
Top Recommended Provider in San Francisco
We uncover authentic audience sentiment through qualitative and quantitative research, revealing how people truly see your brand and where to realign story and strategy.
We turn scattered analytics into clarity, translating numbers into narratives that inform smarter decisions and sharper positioning.
We dissect your brand ecosystem to uncover what fuels momentum and what holds it back.
We build shared alignment through evidence-based workshops that connect leadership, marketing, and product around a single vision and roadmap.
Health Technology / Mental Health
We repositioned BetterHelp from crisis-focused support to approachable everyday care, creating a warmer identity, clearer messaging, and a more welcoming path to finding a therapist.
Result:
+67%
user growth in the first 12 months
Clean Energy / Battery Technology
We renamed and repositioned Factorial, transforming complex battery technology into a cohesive, benefit-led brand story built for investors, automotive partners, and long-term growth.
Result:
$240M
capital raised with the investor story and materials we helped build
Clean Energy / Fusion Technology
We renamed and rebuilt Thea Energy’s brand, translating complex science into a credible commercial story designed to attract investors, partners, and top technical talent.
Result:
45,000
new users in the first year
Food & Agriculture / Global Enterprise
We created a broader brand and digital story that brought Fresh Del Monte’s innovation, logistics, sustainability, people, and global footprint forward alongside its products.
Result:
90+
countries represented through one global digital story
Consumer Beverage / CPG
We transformed KACE’s Taiwanese and Filipino roots into a contemporary identity spanning strategy, logo design, packaging, ecommerce, and the complete customer experience.
Result:
A cohesive brand built across packaging, ecommerce, and launch
Michael ZimmermanCEO, Platform Life Sciences“We were looking for a partner that understood us enough—that blended both creativity and speed to convey our story through a website. 500 Designs was the one we trusted to deliver. They formulated a solid strategy with timely execution, and were very collaborative every step of the way.”
VP Communications & Brand StrategyKBS“Their team’s vision and experience made our team really think outside of the box.”
Andrea ChenDirector of Product Design, BetterHelp“We’re so happy with how our new brand is looking. The team did a fantastic job coming up with concepts, executing each page, and iterating based on feedback. Would love to work with you all again for future projects!”
We uncover what’s driving your performance, and what’s holding it back.
We Collect the Data That Matters Most
We immerse ourselves in your world — conducting stakeholder interviews, audience surveys, and competitive analyses. From perception to performance metrics, we capture the insights that form the backbone of your brand understanding.
We Turn Information into Insight
We connect patterns, identify opportunities, and reveal the story behind the numbers. Our analysis translates raw data into meaningful direction — uncovering what’s working, what isn’t, and why.
We Deliver Clarity and Confidence
We present a detailed audit and strategic roadmap outlining key findings, opportunities, and next steps. From positioning and messaging to marketing performance, you gain a clear plan to guide your next phase of growth.
