Insights
Bold ideas and practical insights for brands building what’s next. Our strategists, designers and marketers write about brand positioning, website redesign, UX, SEO and AI search: what works, what it costs and how to decide.
· Maria Agiato
SEO vs AEO vs GEO: What Businesses Actually Need
AEO and GEO are largely extensions of good SEO. Here’s what has actually changed with AI search, what still matters, and five things businesses should do now.
· Maria Agiato
Website Redesign Cost: What Actually Drives the Price?
Website redesign quotes range from a few thousand dollars to six figures. Here’s what actually drives the price, and how to scope your project before you get attached to a number.
· Nicole Soltes
Website UX Audit: Do You Need One Before a Redesign?
A UX audit shows where your website creates friction before you commit to a redesign: what it checks, when to run one, and when targeted fixes are enough.
· Stephen Brett
B2B Brand Positioning: How to Clarify What Makes Your Company Different
A B2B brand positioning framework: who you serve, the alternatives buyers compare you with, the difference you can prove, and how to pressure-test it.
· Maria Agiato
B2B Website Redesign: Strategy, Process & What to Expect
Planning a B2B website redesign? Learn how to diagnose the real problems, plan the process, involve your team, protect search visibility and measure success.
· Maria Agiato
Why Your B2B Website Is Not Generating Qualified Leads
When a B2B website is not generating qualified leads, more traffic rarely fixes it. The page receiving the traffic has to tell the right buyer who it is for, what problem it solves, why the promise is credible, and what to do next. Here is a practical framework for finding the weakest link.
· Stephen Brett
How Much Does a Website Redesign Cost?
· Stephen Brett
Brand Refresh vs Rebrand: Which Do You Need?
· Stephen Brett
Do You Need a New Website? 2 Tests Before You Spend
· Stephen Brett
15 Signs You Need a New Website in 2027—and What to Do
· Stephen Brett
The Complete Website Redesign Checklist
· Maria Agiato
The 5 Best Web Design Agencies for B2B Companies in 2026
· Maria Agiato
How AI Improves User Experience in Web Design 2026
· Nicole Soltes
Creative Trends 2026: What We’re Swiping Left and Right On
A Valentine’s Day breakdown of the design choices that elevate brands, and the ones that quietly erode them.