Brand Guidelines & Toolkits
500 Designs provides brand guidelines design services that turn your strategy and visual identity into practical tools teams can use to create consistent work across every channel.
Top 10 Firm by 50Pros 2025
5-Star Rated in Clutch
America’s Fastest Growing Private Companies
#1 for Best Branding Agency in Los Angeles
Top Recommended Provider in San Francisco
We build clear, practical guidelines that unify identity, tone, and experience, creating alignment that amplifies recognition and trust.
We design systems that balance structure with freedom, giving teams clarity to stay on-brand while leaving space to innovate.
We create systems, templates, and asset libraries that make brand adoption effortless, enabling teams to move fast without losing cohesion.
We build dynamic, easy-to-update brand portals that evolve with your business, keeping your identity current, consistent, and alive.
Health Technology / Mental Health
We repositioned BetterHelp from crisis-focused support to approachable everyday care, creating a warmer identity, clearer messaging, and a more welcoming path to finding a therapist.
Result:
+67%
user growth in the first 12 months
Clean Energy / Battery Technology
We renamed and repositioned Factorial, transforming complex battery technology into a cohesive, benefit-led brand story built for investors, automotive partners, and long-term growth.
Result:
$240M
capital raised with the investor story and materials we helped build
Clean Energy / Fusion Technology
We renamed and rebuilt Thea Energy’s brand, translating complex science into a credible commercial story designed to attract investors, partners, and top technical talent.
Result:
45,000
new users in the first year
Food & Agriculture / Global Enterprise
We created a broader brand and digital story that brought Fresh Del Monte’s innovation, logistics, sustainability, people, and global footprint forward alongside its products.
Result:
90+
countries represented through one global digital story
Consumer Beverage / CPG
We transformed KACE’s Taiwanese and Filipino roots into a contemporary identity spanning strategy, logo design, packaging, ecommerce, and the complete customer experience.
Result:
A cohesive brand built across packaging, ecommerce, and launch
Co-FounderPerfectly Tea“They really go the extra mile, delivering more than what we expect.”
CEOCordhaven Capital“Their organization and professionalism were up to the standard we were looking for.”
Managing DirectorPrivate Credit Fund“I was impressed by 500 Designs' strong communication and design skills.”
We turn your identity into living systems that empower teams, and keep creativity flowing.
We Uncover How Your Brand Lives in the World
Through workshops and audits, we examine how your brand is used across teams, markets, and channels, identifying gaps in consistency and opportunities for greater cohesion and strength.
We Build the Framework That Keeps Creativity Consistent
We codify every element of your brand, from logo, color, and typography to tone and application. The result: scalable, digital-first systems that unify expression across every touchpoint.
We Turn Guidelines Into Daily Tools
We equip your teams with practical resources, templates, asset libraries, and training kits that make brand execution effortless and ensure every expression feels unmistakably yours.
