Website Strategy Services

Web Strategy

500 Designs provides website strategy services that align audience needs, business goals, content, conversion paths, and technical requirements before design and development begin.

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  • Clutch, 5 stars from 40+ ratings5-Star Rated in Clutch
  • Inc. 5000 badgeAmerica’s Fastest Growing Private Companies
  • Digital.com Best Branding Agencies Los Angeles badge#1 for Best Branding Agency in Los Angeles
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Trusted by Industry Leaders

The Difference We Deliver

Work With Us

Design With Purpose

We design with intention, grounding every creative decision in business goals, audience insight, and measurable outcomes to craft experiences that inspire and perform.

User Journeys That Convert

We create seamless, user-first experiences that blend UX strategy with behavioral data, guiding visitors effortlessly from curiosity to conversion.

Unified Digital Experiences

We fuse brand and digital strategy to align story, design, and interaction, delivering a consistent experience that builds trust and recognition across every touchpoint.

Performance That Scales

We uncover and resolve the barriers holding your digital ecosystem back, using analytics, conversion data, and content insight to turn underperformance into measurable growth.

Realtime Technologies website and brand system designed by 500 Designs

We Deliver Results

Paths: Making required learning fit the way CPAs work

Professional Education / Accounting

Making required learning fit the way CPAs work

We designed a mobile-first learning product with short lessons, guided progress, gamification, certification, and firm-level oversight for busy accounting professionals.


Result:

A mobile-first journey from onboarding through certification

PayeWaive: Turning trust into measurable platform growth

Construction Technology / FinTech

Turning trust into measurable platform growth

We rebuilt PayeWaive’s brand and website around CFO priorities, making its payment and compliance platform easier to understand, trust, and act on.


Result:

+140%

increase in new users

FedEx: Unifying a massive commerce ecosystem

Logistics / Enterprise Commerce

Unifying a massive commerce ecosystem

We combined brand strategy, customer journey mapping, UX/UI, and design systems to connect fragmented products and legacy systems through one cohesive commerce platform.


Result:

One connected experience across previously siloed systems

Delta: Making career growth accessible to every employee

Aviation / Workforce Technology

Making career growth accessible to every employee

We transformed scattered learning and career resources into one skills-first platform where frontline and corporate employees can find relevant roles, development tools, and next steps.


Result:

90,000+

employees supported by one skills-first platform

Credit Sesame: Turning credit curiosity into mobile growth

FinTech / Financial Wellness

Turning credit curiosity into mobile growth

We redesigned the website around clearer product journeys and more direct calls to action, helping users understand the platform and continue their financial journey through the app.


Result:

18M

U.S. app downloads supported by web-to-app conversion

Co-FounderPerfectly Tea
“They really go the extra mile, delivering more than what we expect.”
Director of Brand & MarketingCPG Startup
“They step in and try to fully understand the industry and issues.”
Director of MarketingFedEx
“This team is the real deal. Our executive team loved the output! It’s FedEx 2.0!”

Our Process

Every successful website starts with a strong foundation. We combine research, experience, and data to align brand, design, and technology into a cohesive growth system.

  1. Discover

    We Uncover What Drives Growth

    We begin by uncovering what drives your business, your goals, audiences, and challenges. Through stakeholder interviews, market research, and analytics, we identify what your website needs to achieve and how to make it happen.

  2. Design

    We Shape Strategy Into Experience

    Next, we translate insight into architecture. We define the site structure, content hierarchy, and user flows that make navigation intuitive and conversion effortless, balancing logic with creativity.

  3. Optimize

    We Build for Impact and Evolution

    Finally, we deliver a clear, actionable strategy, outlining priorities, KPIs, and next steps for launch and growth. We build systems for continual optimization, ensuring your website evolves alongside your brand and users.

The 500 Designs team reviewing a research plan in a meetingA designer arranging sticky notes on a glass wall during a workshopA 500 Designs team member working at her laptop

Let’s amplify your brand together

Let’s work together