Messaging & Positioning
500 Designs is a brand strategy agency that helps companies clarify their position, define their value, and build messaging frameworks teams can use across sales and marketing.
Top 10 Firm by 50Pros 2025
5-Star Rated in Clutch
America’s Fastest Growing Private Companies
#1 for Best Branding Agency in Los Angeles
Top Recommended Provider in San Francisco
We define the story that aligns every message, visual, and experience around one clear idea of who you are and why it matters.
We uncover what makes your brand truly different, analyzing audiences, competitors, and trends to identify the white space only you can own.
We create a shared language that connects marketing, sales, and leadership, ensuring every touchpoint reinforces the same brand truth.
We transform positioning into emotion and purpose into persuasion, crafting messages that make people believe, not just buy.
Health Technology / Mental Health
We repositioned BetterHelp from crisis-focused support to approachable everyday care, creating a warmer identity, clearer messaging, and a more welcoming path to finding a therapist.
Result:
+67%
user growth in the first 12 months
Clean Energy / Battery Technology
We renamed and repositioned Factorial, transforming complex battery technology into a cohesive, benefit-led brand story built for investors, automotive partners, and long-term growth.
Result:
$240M
capital raised with the investor story and materials we helped build
Clean Energy / Fusion Technology
We renamed and rebuilt Thea Energy’s brand, translating complex science into a credible commercial story designed to attract investors, partners, and top technical talent.
Result:
45,000
new users in the first year
Food & Agriculture / Global Enterprise
We created a broader brand and digital story that brought Fresh Del Monte’s innovation, logistics, sustainability, people, and global footprint forward alongside its products.
Result:
90+
countries represented through one global digital story
Consumer Beverage / CPG
We transformed KACE’s Taiwanese and Filipino roots into a contemporary identity spanning strategy, logo design, packaging, ecommerce, and the complete customer experience.
Result:
A cohesive brand built across packaging, ecommerce, and launch
Gigi JonesPR Director, California Tax Education Council“500 Designs quickly grasped the nuances of our complex messaging and knew exactly how to enhance our branding.”
David Todd MillerCEO“They really cared about the outcome and brought a ton of real-world experience to the project.”
Dan BurkeChief Executive Officer, Nirvana Labs“Being in a niche industry, it was important to find a partner who sat down with us and took the time to understand us as a company. The process with 500 Designs was ideal from idea generation to final delivery. We’re grateful for their creativity, speed, and flexibility with our demands. It truly was a collaborative environment, with 500 Designs meeting deadlines and exceeding delivery requests at each turn. We definitely recommend them.”
We align your brand with your audience and the market to build a story that wins with confidence.
We Listen Before We Lead
We start by listening, to founders, teams, and customers — uncovering the beliefs, values, and motivations that shape how your brand is perceived. Through interviews, surveys, and market analysis, we capture the insights that reveal what truly drives connection.
We Shape the Strategic Core
We define your position in the market, who you are, what you stand for, and how you’re different. Then we build your messaging architecture: a clear narrative, proof points, tone of voice, and scalable frameworks that align every touchpoint.
We Build Clarity and Confidence
We pressure-test your messaging to ensure it’s authentic, relevant, and distinct. The process ends with a unified language system that brings leadership, marketing, and product teams together under one clear voice.
