Brand Architecture
500 Designs provides brand architecture services that clarify how products, services, and sub-brands relate, creating a coherent structure that can scale with the business.
Top 10 Firm by 50Pros 2025
5-Star Rated in Clutch
America’s Fastest Growing Private Companies
#1 for Best Branding Agency in Los Angeles
Top Recommended Provider in San Francisco
We map your entire portfolio through data and design thinking, defining the role, relationship, and purpose of each brand so every part strengthens the whole.
We build scalable brand frameworks that adapt across markets while staying anchored in one strategic truth.
We define the logic and relationship between parent and product brands, creating clarity for audiences and consistency for teams.
We design flexible brand systems that evolve with your business, supporting innovation, expansion, and acquisitions without diluting equity.
Health Technology / Mental Health
We repositioned BetterHelp from crisis-focused support to approachable everyday care, creating a warmer identity, clearer messaging, and a more welcoming path to finding a therapist.
Result:
+67%
user growth in the first 12 months
Clean Energy / Battery Technology
We renamed and repositioned Factorial, transforming complex battery technology into a cohesive, benefit-led brand story built for investors, automotive partners, and long-term growth.
Result:
$240M
capital raised with the investor story and materials we helped build
Clean Energy / Fusion Technology
We renamed and rebuilt Thea Energy’s brand, translating complex science into a credible commercial story designed to attract investors, partners, and top technical talent.
Result:
45,000
new users in the first year
Food & Agriculture / Global Enterprise
We created a broader brand and digital story that brought Fresh Del Monte’s innovation, logistics, sustainability, people, and global footprint forward alongside its products.
Result:
90+
countries represented through one global digital story
Consumer Beverage / CPG
We transformed KACE’s Taiwanese and Filipino roots into a contemporary identity spanning strategy, logo design, packaging, ecommerce, and the complete customer experience.
Result:
A cohesive brand built across packaging, ecommerce, and launch
Head of CreativeEmburse“We spent time choosing the right partner for this project as we understood the complexity. 500 Designs delivered!”
CEOCordhaven Capital“Their organization and professionalism were up to the standard we were looking for.”
Director of MarketingFedEx“This team is the real deal. Our executive team loved the output! It’s FedEx 2.0!”
We turn complexity into order. When structure is strong, brands move freely and scale faster.
We Uncover How Your Brands Connect
Through stakeholder interviews, portfolio audits, and market mapping, we identify overlap, confusion, and opportunity. revealing how each brand relates to the next, to your audience, and to the market at large.
We Build Frameworks That Create Order
We turn insight into structure, defining roles, hierarchies, and relationships across your brand family. The result: a flexible, intuitive system that aligns creativity with clarity.
We Equip Teams for Growth
We deliver the tools, playbooks, and frameworks that bring your brand system to life. empowering teams to apply it consistently across markets and evolve it as the business grows.
