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Vital shift for sustainable performance

Arlon Vital Range banner over forest background, highlighting non-PVC products.
Watch our Process
Watch our Process

Arlon Graphics

Visual Identity, UI/UX Design, Web Development, Logo Design

Advancing their innovative FLITE Technology®, Arlon Graphics offers non-PVC films designed for durability, easy installation, and sustainability. Their VITAL range combines superior performance with greener materials and practices, minimizing environmental impact without compromising quality.

Approach

Messaging Strategy

We showcased Arlon’s polyurethane technology by highlighting how each feature meets the distinct needs of the intended users. With tailored content for installers, shop owners, and distributors, the audience can easily picture how Arlon’s Vital range will enhance their operations and deliver superior results.

Collage of Arlon brand guidelines, website screens, and product messaging
Collage of Arlon brand guidelines, website screens, and product messaging
Person applying wrap to vehicle with text: "Innovating for a greener tomorrow."

Verbal Language

Embodying an experienced, committed, and friendly persona, we positioned Arlon as the ideal partner for graphic installers and shop owners. We demonstrated Arlon’s expertise through accessible and relatable content, effectively engaging and inspiring both technical and non-technical customers.

Visual Language

Infusing a fresh twist to Arlon’s signature colors, we created a balanced palette with a bold but refined impact. Clean sans-serif typography with a clear hierarchy enhances readability and directs attention. High-quality product imagery supports VITAL’s premium, sustainable ethos. Together, these elements reinforce Arlon’s commitment to quality and innovation.
Brand guidelines with typography, color palette, icons, and Arlon Vital web pages.
Brand guidelines with typography, color palette, icons, and Arlon Vital web pages.

Experience

With simple, intuitive navigation, we reflected the enjoyable experience of using Arlon’s FLITE technology while allowing quick access to product information and customer support.

We applied integrated filters and search functionality to help users sort products by attributes like sustainability and durability, whichever aligns with their priorities. We also added clear and strategically placed call-to-action buttons to guide users toward next steps.
Arlon training webpage with masterclass info, training dates, and distributor search.
Arlon training webpage with masterclass info, training dates, and distributor search.

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