The ultimate solution for draft beverage management

BarTrack

UI/UX Design, Web Development

BarTrack manages draft beverage program with key insights to enhance quality and skyrocket overall performance of bars, restaurants, and similar businesses nationwide.

Approach

Messaging strategy

To establish BarTrack as leaders in the draft and beverage industry, our messaging strategy aimed to offer strong support that adds value and helps the brand’s clients succeed. We executed this by educating customers, highlighting BarTrack’s customized solutions, and placing a strong emphasis on the platform’s revolutionary technology.

Verbal Language

We patterned BarTrack’s brand voice and tone using the Explorer and Ruler archetypes—they had wanted something genuine and transparent, but innovative and powerful. Apart from this, our aim was to speak through a consistent and natural voice, creating a more intuitive connection between the brand’s website and user.

Visual Language

We used striking visuals to show how BarTrack’s reliable and innovative solution helps businesses improve their draft beverage quality, efficiency, and profitability.

By using BarTrack’s brand guide and graphic elements such as 3D renders and infographics, we made it easier for visitors to understand how BarTrack technology works.

Experience

We improved the website user experience by emphasizing BarTrack’s benefits, adding a video demo and enhancing the potential savings calculator to make it easier for users to understand the solution.

Additionally, because BarTrack wanted to empower education, we enhanced the knowledge transfer aspect by including a plethora of FAQs, news, and case studies.

The ultimate solution for draft beverage management

Verbal Language

Visual Language

Experience

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