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Bringing the power of fusion energy to future generations

Watch our Process
Watch our Process

Thea Energy

Brand Strategy, Naming, Brand Identity, UI/UX Design, Web Development

Thea Energy aims to reinvent the world’s energy supply by commercializing clean and abundant fusion power. Its proprietary system architecture enables safe, reliable baseload fusion energy generation at a lower capital cost. The company’s mission is to create a limitless source of zero emission energy for a sustainable future.

Approach

Brand Strategy

This project is a science meets design type of creative lab. We immersed ourselves deep in the fusion tech, side by side with scientists, translating complex concepts into a brand identity that truly resonates.

Every logo, illustration, and animation tells the story of innovation and sustainability without oversimplifying or overpromising anything, ultimately solidifying their brand identity that reflects their status as leaders in fusion technology.

Digital design collage of apps, websites, and brand visuals
Digital design collage of apps, websites, and brand visuals
Coastal cliffs and blue sea under a cloudy sky with text: "Evolving the stellarator for tomorrow."

Verbal Language

In shaping the personality and story for Thea Energy, we aimed for an experienced, intelligent, and bold brand voice, with our words reflecting a blend of innovation and clarity. Our goal was to describe the company’s fusion technology in a simpler way that resonated with readers and effectively voice out its mission to combat climate change.

Visual Language

In crafting Thea Energy’s visual language, we aimed to mirror the innovative and more practical nature of their technology. Utilizing bold, clean lines and dynamic imagery, we visually articulated the essence of Thea Energy’s stellarator technology-simpler, efficient, and forward-thinking. Our design ethos encapsulates the company’s mission to revolutionize energy with elegance and clarity.
Thea Energy fusion tech collage with labs and reactor designs
Collage of Thea Energy's fusion tech: diagrams, black device, lab work, efficiency and 3D control.

Experience

With immersive storytelling and intuitive interactions on our meticulously crafted web journey, we invite users into a world where innovation is tangible. Inspiring and engaging for fans of fusion but still professional enough for investors, Thea Energy’s new website makes the future of fusion not just look imaginable, but real.
Green-lit fusion concepts: coiled structures, city skyline, night view; highlights innovation.
Fusion energy site showing reactor coils and clean tech visuals

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