Empowering businesses with trusted expense management and AP automation solutions so they can focus on what matters most.
- Branding
- UI/UX Design
- Web Development
- Multi-Site
- Finance
- 2020
- Emburse
Jane Cormier
About Emburse
Emburse is the world’s most intuitive, trusted and powerful expense management and AP automation solution. Designed to meet the demands of today’s and tomorrow’s workforce, our technology empowers employees and keeps spend in compliance.
The Objective
Consolidate its 8 different business units into a single brand family while keeping the individuality of each BU and preventing customer confusion.
- Branding
- UI/UX Design
- Web Development
The Challenge
Keep it in the family
Guide the user to the right solution regardless of their starting point. Introduce other business units by communicating that Emburse has solutions for all scenarios.
Don’t distract
Introduce Emburse with proper context to allow the interlinking of all business units, each with clearly defined positioning, so visitors find their perfect solution.
Get visitors to the demo
The goal of the website is for visitors to request product demos and speak to the sales team. But having potential customers already rich in product knowledge was the ultimate.
The Challenge
Keep it in the family
Guide the user to the right solution regardless of their starting point. Introduce other business units by communicating that Emburse has solutions for all scenarios.
Don’t distract
Introduce Emburse with proper context to allow the interlinking of all business units, each with clearly defined positioning, so visitors find their perfect solution.
Get visitors to the demo
The goal of the website is for visitors to request product demos and speak to the sales team. But having potential customers already rich in product knowledge was the ultimate.
Communicate visually
Combining lifestyle images and representative illustrations helps strengthen the message clarity and impact of each section.
Categorize creatively
Using subtle but distinct visual cues to differentiate the solutions of Emburse helps users get the information they need quicker.
Connect seamlessly
Clean and custom visual elements and animations dynamically show what it means to have a truly digital process with Emburse.
Team
Emburse
Jane Cormier
Senior Director, Creative
Christina Gruen
Senior Director, Brand Marketing
Heidi Wurpel
Director of Web Marketing
500 Designs
Stephen Brett
Chief Strategist
Drea Cruz
Creative Director
Jacky Atienza
Design Producer
Sheena Villeta
Lead Designer
Rorie Ciriaco
Senior UX Designer
Jen Roxas, Elaine Aparte, Lara Brilliantes, Paola Pasion, Phyllis Chen, Louis Boo, Jennica Mercado, Ela Catacutan
Design Team
Vivienne Piong
Chief Creative
Hikari Iwahata
Brand Strategist
Ysa Goh, Queencee Collen
Research/Analysts
Michael Arao, JV Andal, Pierre Ortiz
Development Team
