REtail

Delivering on Engaging and Credible Brand Experience

Client
Flybuds
Year
2019
Services
User Interface Design, User Experience Design, Website Development, Graphic Design, Branding

FlyBuds is a Cannabis delivery service that allows customers to order marijuana products, and have them delivered straight to their doorstep on the same day.

The Challenge

We were tasked to create a more engaging and branded user experience that separates FlyBuds from their competition in the southern California area. Aside from that, we also needed to establish the brand as a trusted source through the shopping experience.

Our Strategy

We designed a way to group different products together, to be able to cleverly communicate the different sensorial properties, without them having to smell or hold the product itself.

We created an intuitive shopping experience, incorporating an ID validation to ensure that we follow the necessary protocols in selling cannabis products.

Ready to roll

We created a catchy logo and tagline that communicated the website’s ease of use and benefit of the product. We studied what resonated best with the target audience  and crafted a clean and premier brand design.

Flybuds Northern Lights Product page
Iphone X showing Flybud site

Digital word of mouth

We looked at the barriers for a new user when it comes to shopping for marijuana products, and provided social proof by having existing users talk about their own experience.

Flybud product page

Four expert blends

By using color, imagery, fonts and naming, we created four distinct product blends that target a specific type of user.

Simply verified

New users are verified within the checkout flow, by simply providing their ID, to ensure that we follow the necessary protocols, while keeping it convenient for the user.

Laptop showing Flybuds Landing page

“Great communication and response time. The site came out even better than we imagined and they provided solid support after the project ended. Super easy to work with and no hidden fees.”

Nick
Founder of FlyBuds

The Team

Inspiration

Nick

Founder of FlyBuds

Creative Director

Stephen Brett

Branding

Louis Boo

Lead UI/UX Designer

Christine Lee

Developers

Christine Lee, Randolph Yu

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