KBS acquires and operates prime commercial real estate across the United States, and its properties are home to some of the world’s most influential companies.
After its steady growth for the past 28 years, KBS has acquired numerous sub-brands and properties under its name. It needed to reinvent its brand to be able to tie everything cohesively together.
Through deeply studying the brand and working closely with our clients, we’ve created a digital roadmap as well as a simple and systematic approach to branding every KBS property, while still retaining their own individual personality.
We’ve reinvented and clearly defined KBS’ brand personality, so that every visual is easily identifiable by financial advisors, investors, and partners for years to come.
We’ve created a design system that encompasses every KBS material—from individual property microsites, newsletters, printed documents, down to the stationary—which can be easily used by any member of the KBS team.
We got every single member of the ever growing KBS team to rally behind the new brand direction, through animated video that reintroduced the brand to them.
After a thorough UX audit, we’ve created simple user flows that guided people to where exactly they need to go, while still showcasing the wide array of products as well as the depth of the KBS brand.
We’ve created a branding hierarchy which every KBS-owned property can easily use, while still being able to keep their own brand personality.