Retail

Cannabis Infused Edibles

Client

Stillwater Brands

Year

2020

Services

Branding, Packaging, Illustration

man drinking a glass of water

Stillwater Brands is a line of CBD-THC edibles, expertly formulated to give adults a consistent and fast-acting dose every single time.

The Challenge

We needed to create an overarching master brand for the line of CBD-THC edibles, that effectively unifies the two products—Ripple Dissolvables and Stillwater Gummies—and create a strong brand presence in dispensaries.

Our Strategy

We leveraged on the popularity and brand recall of Ripple Dissolvables, and elevated “Ripple” as the master brand. From there, we designed a branding system including new packaging that reflected this change.

A unified front for the shelf

We designed a cohesive packaging that makes the Ripple line noticeable on dispensary shelves, while still being able to distinguish each product line.

Ripple QuickSticks Pure product
Ripple QuickSticks Balance product
Ripple QuickSticks Relief product

Ripple effect on recall

By using “Ripple” as the master brand, we took advantage of the brand recall of Ripple Dissolvables, and applied it to other products to create a stronger brand presence.

Ripple QuickStick sachets

Info well-packaged

We designed the packaging to create a hierarchy of information that allows shoppers to see what they need to know at first glance—from dosage to how they can best enjoy Ripple.

Ripple Gummies product ranges
Ripple Product range
“…500 Designs provides the advantages of having a full-time designer in-house while only working part-time. Their fast delivery time and quality inspire confidence in their work.”
Will Goto
Co-founder of Humble Dot

The Team

Inspiration
Justin Singer
Co-founder
Missy Bradley
Co-founder
Nikki Kujawski
Senior brand manager
Creative Director
Vivienne Piong
Project Manager
Lara Gotis
Lead Design
Phyllis Chen
Designers
Faith Saifullah, Patricia Espino, Kaye Villanueva
Copywriter
Kat Rodriquez

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