Stillwater Brands is a line of CBD-THC edibles, expertly formulated to give adults a consistent and fast-acting dose every single time.
We needed to create an overarching master brand for the line of CBD-THC edibles, that effectively unifies the two products—Ripple Dissolvables and Stillwater Gummies—and create a strong brand presence in dispensaries.
We leveraged on the popularity and brand recall of Ripple Dissolvables, and elevated “Ripple” as the master brand. From there, we designed a branding system including new packaging that reflected this change.
We designed a cohesive packaging that makes the Ripple line noticeable on dispensary shelves, while still being able to distinguish each product line.
By using “Ripple” as the master brand, we took advantage of the brand recall of Ripple Dissolvables, and applied it to other products to create a stronger brand presence.
We designed the packaging to create a hierarchy of information that allows shoppers to see what they need to know at first glance—from dosage to how they can best enjoy Ripple.