We needed to create an overarching master brand for the line of CBD-THC edibles, that effectively unifies the two products—Ripple Dissolvables and Stillwater Gummies—and create a strong brand presence in dispensaries.
Our Strategy
We leveraged on the popularity and brand recall of Ripple Dissolvables, and elevated “Ripple” as the master brand. From there, we designed a branding system including new packaging that reflected this change.
A unified front for the shelf
We designed a cohesive packaging that makes the Ripple line noticeable on dispensary shelves, while still being able to distinguish each product line.
Ripple effect on recall
By using “Ripple” as the master brand, we took advantage of the brand recall of Ripple Dissolvables, and applied it to other products to create a stronger brand presence.
Info well-packaged
We designed the packaging to create a hierarchy of information that allows shoppers to see what they need to know at first glance—from dosage to how they can best enjoy Ripple.
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